Consumers

Consumer Survey

The consumers are contacted directly in order to develop more specific information concerning their attitudes and lifestyles as well as their shopping history and habits.

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Consumer Share

Maintained on an annual basis, this database provides an estimate of the manufacturer’s share of a retailer’s sales in total and by product category. This estimate, along with our industry ratio, allows sales management to estimate the potential of each account and set realistic goals for the sales force.

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