Focus Groups

A company may wish to approach the consumer on a face-to-face basis to solicit information regarding design, advertising, quality issues, or other matters of interest to the Marketing and Product Design functions. At this time a series of focus groups are conducted to get direct input. During these sessions we use both transcribers along with video and audio taping. A complete report is issued in which we relate to the company the evaluations of the consumer

Ask us about Focus Groups